Mumbai: Finolex Pipes is India’s largest&only backward integrated manufacturer of PVC Pipes and Fittings. The brand has a 40-year legacy and is the country’s premier pipes brand across plumbing, sanitation, and agriculture. The brand is synonymous with superior quality&strength.
The new advertising campaign conceptualized by Ogilvy consists of a series of witty ads that feature former cricketer and master blaster batsman, Virender Sehwag. The central campaign idea is that people tend to forget who is behind many things in life that stand the test of time – just like Finolex’s long-lasting pipes. Viru brings this idea alive across four funny, enjoyable, and memorable stories. The campaign will break on the 21st of April 2021 on television and digital platforms.
Gayatri Prakash Chhabria, Manager, Strategy & Marketing Finolex Industries Limited said, “When you have a sound experience with a product you don’t mull over its existence because it performs its function silently. The campaign stemmed from this simple thought which is a perfect reflection of Finolex Pipes, a true make in India for India brand, celebrating 40 years of superior quality, reliable, and long-lasting pipes. One of India’s most reliable cricketers, Virender Sehwag lends his trademark charisma and entertaining nature wonderfully to the campaign that has been conceptualized by the Ad Guru himself, Piyush Pandey.”
Piyush Pandey, Chief Creative OfficerWorldwide and Executive Chairman India, Ogilvy said, “Long-lasting Finolex Pipes are market leaders. They walk like a leader and talk like a leader. That is the essence of the new campaign.”
Prasoon Pandey, Director, Corcoise Films said, “What makes this campaign so endearing is that it brings together two very similar personalities. Virender Sehwag is so special because throughout his career he managed to keep things unbelievably simple, lighthearted and let his bat do all the talking. Precisely that has been the approach of Finolex Pipes- make great quality pipes, forget all else and let the pipes do the talking. It was super fun working on this campaign because it is also as tongue in cheek as Viru himself.”
Finolex Pipes: Client
Ogilvy Mumbai: Creative Agency
Piyush Pandey: Chief Creative OfficerWorldwide and Executive Chairman India, Ogilvy
Kunal Jeswani: Chief Executive Officer, Ogilvy India
Talha Bin Mohsin and Mahesh Parab: Executive Creative Directors, Ogilvy Mumbai
Sushma Singh Vivek: Senior Vice President, Account Management, Ogilvy Mumbai
Prasoon Pandey: Director, Corcoise Films
Corcoise Films: Production Company