Flags Communications, a 360-degree integrated Marketing Communications agency has bagged the media mandate for Mama Nourish, the makers of the popular LaddubarsTM..
The Public Relations partnership aims to amplify Mama Nourish’s vision of bringing back traditional culinary wisdom, aka Grandmother’s recipes, with modern innovation.
The Public Relations exercise aims to promote the Mama Nourish brand and its LaddubarsTM products by highlighting their focus on traditional wisdom for health and wellness.
Usha Shrotriya, 63, blends traditional culinary wisdom with modern innovation to help working mothers like Apurva preserve nutritious recipes. With support from her son Yash, his friend Kunal, as well as their spouses Apurva and Kamya, Mama Nourish aims to revive age-old culinary secrets.
Ayush Nambiar, Director, Flags Communications, added, “At Flags, when we talk about working with startups, we emphasize the importance of the right mindset. The team at Mama Nourish has demonstrated an extraordinary vision and an exceptional USP for their product. We align with such visionary thinking. The Laddubar is an instant hit, appealing both to my taste and my marketing instincts.”
Yash Parashar, Founder & CEO, Mama Nourish, expressed his excitement by stating, “As we were running down the path to successfully stage our brand in the market, we required strategic mindset and expertise. We are thrilled to collaborate with Flags Communications to help us convey our passion for preserving traditional recipes and make them accessible to everyone and strategically help us in formulating various go-to-market plans. This collaboration will establish Mama Nourish as a household name, celebrating India’s rich culinary heritage”.
