Bengaluru: Flipkart, India’s homegrown e-commerce marketplace, has announced a partnership with Hopscotch, a leading Indian kids fashion brand, as it continues to create opportunities in the branded Kids Fashion segment in the 0-14 years age group. Flipkart will make available a wide range of kids branded fashion from Hopscotch across the country, as parents continue to place their trust in e-commerce for their shopping needs, which offers them extensive choice and quality products.
In the past year, Flipkart has witnessed a 60% YoY growth in the branded kids fashion segment, with a majority of new customers coming in from T2+ regions. The majority of customers shopping for branded kids fashion on Flipkart today tend to be in the 25-40 age group and are more conscious about fabric composition and branded clothing for kids. Through this partnership, Flipkart has enhanced its branded portfolio and continues to further its value proposition of making high-quality premium branded products available to more than 400 million registered customers across the country.
Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion, said, “When it comes to shopping for kids fashion, parents do not want to compromise on quality and we have observed a growing affinity towards trusted brands not just in metros, but in T2+ regions as well. At Flipkart, we’ve sharpened our focus on the kids fashion segment which has helped us scale the business to 3X in the past 2 years, with majority growth being driven by new customers. When shopping for children, trust and safety play a key role and we continue to address this requirement through the best product selection made available through the widest range of sellers and brand partners. The launch of Hopscotch is in line with this and we believe that their high-quality kids fashion products will bring immense value from a choice perspective.”
Commenting on the partnership, Rahul Anand, Founder & CEO – Hopscotch, said, “With increasing exposure to the latest trends, parents in India continue to seek fashion-forward choices for their kids that also offer great value for money. Seasonal collections are in great demand, especially in tier-2 and 3 cities, but access is limited. Hopscotch fills this void by featuring the trendiest kids fashion catalog at the most affordable price points. Our partnership with Flipkart will further enable us to reach millions of such consumers across the country.”