Mumbai: MY FM, one of the most popular radio channels again has tried to give back to the society in their own extraordinary way. The channel carried out a campaign called as “Mission 72” wherein they requested the citizens of Raipur on the occasion of Independence Day as to which evil of the society would they like to eradicate.
Thousands of citizens chose to wipe out garbage & dirt and get in hygiene and cleanliness to the city. The entire city comprising of students, youngsters, senior citizens chose this & informed the channel via calls, messages and live voting in the studio.
In a well panned mission, RJ Animesh was caged for 72hours to get hold from citizens and civic authorities & pull together to act on effective garbage removal and dumping. There was a condition on which he would come out, that is if Raipur would pledge to not throw garbage in the city. A rally with cars and bikes took place from MY FM’s office. The rally went on to Rajbandhi Maidan to Kanal Road reaching Marine Drive till MY FM’s office. RDA Chairman Sanjay Shrivastav flagged off the rally.
The channel also conducted a bugle call saying ‘Raipur ko kachre se Azaadi’ to certify that the people do not litter.
Speaking on the initiative, Mr Rahul Namjoshi, Business Head, MY FM said, “The main objective of Mission 72 was aimed at marking the 72nd year of Independence. Our nation has completed 72 years of independence but there are many problems of the society that are still difficult to get freedom from. We at MY FM thought of taking a tiny step towards trying to remove & bring awareness about one issue which tops the citizens’ wish list. Raipur worked along with us & maintained the motive this campaign.”