Mumbai : Fossil debut its newest advertising campaign, featuring Varun Dhawan and Fatima Sana Shaikh together, for the first time. The campaign marks the launch of Fossil’s latest fall collection across all Fossil retail stores, Shoppers Stop, Lifestyle, dealer networks and Ecomm partners.
The spirit of creativity and innovation has differentiated Fossil brand since its launch, and is the same spirit that inspires the #TimeForFossil campaign today. The film shows Varun and Fatima in a playful interlude while reflecting the brand ethos of authenticity and creativity. Light hearted yet making a statement, the films brings out what Fossil stands for in a seamless manner.
Speaking on the new campaign, Johnson Verghese, MD, Fossil India commented, “Our latest campaign focuses on the new collection of watches inspired by the Fall elements. We welcome a new era of modern vintage, packed with an uplifting authentic style. We aim to reinforce brand recall and drive engagement with our audience while establishing the new collection. Our brand ambassadors highlight the Fossil brand ethos with their vivacious energy and we are confident that they will inspire a new generation of watch-wearers.”
The campaign will also launch digital videos that show Varun and Fatima letting their guard down, sharing their journeys, personal anecdotes and giving us a peek into their lives away from the spotlight.