Mumbai : FoxyMoron has appointed Soham Bhagnari to lead its West division in Mumbai. With a focus on digital media, data and technology, he has spent over 12 years of experience in the marketing industry.
Soham will spearhead business operations, focusing on all current and future partnerships in the West region, and will be operating out of Mumbai. Prior to FoxyMoron, he was leading Business Development at iProspect, Denstu Aegis Network as Associate Vice President, Business Development, West. Before which, Bhagnari worked with Clique Communications Group as Director – Digital for five years, preceded by Group M’s Mindshare in Mumbai. He spent the first four years of his career in Dubai, at PHD as well as Wunderman. He has worked across varied sectors such as banking, education, auto, consumer products, entertainment and web publications.
Commenting on the appointment, Suveer Bajaj, Co-founder, FoxyMoron said, “Given the trajectory that FoxyMoron has taken recently, the addition of senior leadership helps cement the stance taken in consolidating the many big wins the agency has recently seen. Over his extensive stints with entrepreneurship, racking some big agency experience, working in emerging and global markets, Soham has an in-depth understanding of the quickly evolving digital landscape, which gives us a strong hold in the agency’s growth both with client partners and with the lateral growth that falls in line with our community development focus.”
On his new role, Soham Bhagnari, Business Head – West said, “I feel FoxyMoron has the perfect environment for nurturing ideas and producing unique work. The culture itself is refreshing and revitalising. I expect great things from the teams as well as brand here and am excited to guide both to their best.”