Mumbai: In a first-of-its-kind collaboration, Galderma India Pvt Ltd has collaborated with ZEE5 to launch a digital video campaign for its baby product – Cetaphil Baby Mild Bar. The digital video features a house-hold name ‘Anita Mishra’ from &TV’s most popular show ‘Bhabhi Ji Ghar Par Hain’ actress Saumya Tandon.
With digital video streaming at an all-time high, brands are moving towards OTT and digital video platforms to connect with their audiences. ZEE5’s AdTech offerings have disrupted the advertising industry by allowing brands to precisely target their set of audiences and reach out to them with customised options. The brand safe and transparent environment has made it the one-stop destination for India’s top digital advertisers and brands.
This campaign is a part of Cetaphil’s endeavour to educate new parents about the benefit of using a soap-free Syndet Bar. Cetaphil Baby Mild Bar offers the goodness of nature’s finest ingredients like olive oil, avocado oil & shea butter; the product is formulated to help reduce the oxidative damage on the baby’s skin and keeps it well-nourished. The soap-free bar offers PAMAS free formulation and is safe on baby skin.
Commenting on the collaboration, Rajeev Dhal, Chief Revenue Officer, ZEE5 India stated, “We have been focusing on building a strong AdTech model for ZEE5 which has helped brands leverage the power of cutting-edge technology and precise targeting that the platform has on offer. These efforts have helped brands deliver hyper-personalised content to the relevant viewers in a brand safe environment. This digital campaign is a first of its kind by Cetaphil Baby India with any Indian digital platform, which shows that ZEE5 has become the preferred destination for content as well as advertisers.”
Speaking about the launch of Cetaphil Baby Mild Bar, G. Sathya Narayanan- Managing Director, Galderma – South Asia, said “We are elated about our collaboration with ZEE5 and Saumya Tandon for the launch of our latest product, Cetaphil Baby Mild Bar under the Cetaphil Baby portfolio. Cetaphil Baby is a mother’s trusted partner in her journey, addressing all the skincare and baby care woes about her infant. The natural ingredients in the product and the formulation offer the best of both – proven science of Cetaphil coupled with the goodness of nature.”
ZEE5 continues to be the preferred OTT platform for leading brands to reach their diverse target audiences in the most effective manner.