Mumbai: Garnier Men, a men’s skincare brand under L’Oréal India, has announced the appointment of Abhishek Sharma, India’s No. 1 T20 batsman, as its new brand ambassador. The announcement coincides with the launch of Garnier Men AcnoFight Gentle Cleanser, a breakthrough innovation designed specifically for men with sensitive, acne-prone skin.
With the promise of being “Tough on Pimples, Gentle on Skin,” the new cleanser combines dermatological science with a skin-friendly formulation powered by Salicylic Acid for deep cleansing and Centella for soothing comfort. Its soap-free, alcohol-free, and paraben-free formula delivers powerful results while maintaining gentleness, catering to men with sensitive or irritated skin.
Representing the modern Indian man — strong yet sensitive — Abhishek Sharma embodies Garnier Men’s philosophy of expert, efficacious skincare made for men. His youthful energy and confident persona align perfectly with the brand’s mission to inspire men to care for their skin with ease and authenticity.
“Garnier Men has always been about innovation and efficacy, driven by a commitment to democratize beauty for men in India. We are thrilled to welcome Abhishek Sharma to our brand family, an individual who perfectly embodies the values of excellence & genuine performances with his vibrant energy, unwavering dedication on the field, and the sheer confidence he brings to every game. With our innovative new product, AcnoFight Gentle Cleanser, we are set to take Garnier Men to newer heights, reinforcing our position as India’s number one men’s face wash brand. We anticipate an exciting phase ahead, delivering high-performance yet gentle skincare solutions that help men feel confident and ready to face any challenge in their own skin every day,” said Ajay Simha, General Manager – Marketing, Garnier.
On joining Garnier Men, Abhishek Sharma said, “It’s an honour to join the Garnier family. The brand has always represented confidence, authenticity, and care — the qualities I believe in. As someone constantly exposed to the sun and long hours outdoors, taking care of my skin is important to me. It’s great to partner with a brand that understands the modern man’s lifestyle and skincare needs.”
Dermatologically tested and approved for use even on sensitive, shaved, or irritated skin, the AcnoFight Gentle Cleanser helps maintain the skin’s natural pH balance with its gentle gel texture and low-pH formula. Priced from INR 105, it is available across general trade, modern retail, and leading e-commerce platforms.
