Gaurav Jeet Singh, marketing manager, Hindustan Unilever (HUL), has replaced Atit Mehta as the head of media services, Unilever South Asia. Mehta, who was promoted to a regional media role for one of the international markets, has quit the company. Mehta may be joining Sequoia Capital as vice-president, media, from January 6, sources said.
HUL’s spokesperson said, “Gaurav Jeet Singh has been appointed as head, media services, for HUL. Gaurav Jeet Singh succeeds Atit Mehta who has left Unilever to pursue an external opportunity.”
As head of media services, Singh will be responsible for driving effectiveness and impact of HUL’s media investments through a combination of strategic planning, media innovations and partnerships, said the spokesperson. He will also lead the digital and mobile agenda of the company. He will also oversee media services for Unilever in Pakistan, Bangladesh and Sri Lanka.
Singh started his career with L’Oreal in 1997, then launched his own venture called Unique Transport in Hyderabad in 1998. He joined HUL as regional sales and customer manager in Kolkata in 2008 and was promoted to branch sales manager in 2010.