Mumbai: Godrej Consumer Products Ltd (GCPL), along with its partner, has developed ‘Renofluthrin’. It said that this is India’s first indigenously developed and patented molecule which makes a liquid vapouriser formulation for mosquito control. The formulations made of Renofluthrin the company claims is 2X more effective against mosquitoes, compared to any other registered formulation in liquid vapouriser format currently available in India. There was testing and approval by the Central Insecticide Board and Registration Committee (CIB&RC).
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser. To support this launch, the brand has unveiled a TVC, crafted by Lightbox, GCPL’s in-house creative studio. The focus rests on meaningful storytelling. The Goodknight Flash TVC showcases the product’s efficacy, highlighting its ability to remain effective for up to 2 hours even after a power outage.
Shilpa Suresh, head marketing – Home Care, GCPL said, “There is an influx of mosquito repellents in our country containing unregistered and illegal Chinese molecules that can be harmful to us. At Goodknight, we have always been pioneers of launching safe and effective new solutions against mosquito-borne diseases. Through this new campaign, we aim to inform our audience that the Goodknight Flash liquid vaporiser with India developed molecule ‘Renofluthrin’ is twice more effective than any other repellent available in market.”
The commercial features a father and mother putting their new-born to sleep with the confidence that Goodknight Flash will keep mosquitoes away without any smoke. When the electricity unexpectedly goes out, they worry about maintaining a good night’s sleep. However, the Goodknight Flash continues to work, ensuring a mosquito-free and safe night for the family.
Gaurav Kumar, Lead Creative Strategist – Lightbox, Godrej Consumer Products Ltd (GCPL), said, “The TV commercial emphasises the effectiveness of our liquid vapouriser, which continues to work for upto 2 hours after a power outage. We aimed to address what happens when the electricity goes off—a topic often overlooked in advertisements—by providing a solution for that specific scenario. We wanted to share with our audience that Goodnight Flash protects the entire family, by ensuring a mosquito-free environment.”
Research by Goodknight shows that 63% of Indians prefer liquid vaporisers to protect their families from mosquitoes, and Goodknight Flash offers enhanced protection and peace of mind for households across the country. The new TVC, crafted by Lightbox, GCPL’s in-house creative studio, underscores Goodknight’s dedication to meaningful storytelling.
TVC Link:
