We are well aware of how television channels are creating various entertainment options to entertain the audience in the lockdown.
The network channels of the mighty SunTV Network are benefitting hugely from the different and varied content offerings offered by the entertainment channels. These offerings are not just helping the channels grow but are also altering the viewing habits of the audience. Following the historical numbers delivered by Tamil GEC Sun TV and Malayalam GEC Surya TV in week 15, the Telugu GEC Gemini TV has taken the pole position in week 16.
Gemini TV has become a No.1 player among Telugu GECs with 504 million impressions (589 GRPs) during week 16.
According to BARC data, Gemini TV is the most tuned in the channel during the week with the cumulative reach of 78% in the AP / Telangana market which is also the highest for any Telugu channel.
Mahesh Babu starrer ‘Maharishi’ garnered 7.2 Million impressions (8.45 TVR). Gemini TV looking at the success of the films has lined up top blockbusters of year to entertain viewers in the current fiscal.
The dream run of movies continues as another blockbuster starring Mahesh babu, Sarileru Neekevaru’ has generated 15.7 (18.4 TVR) million impressions on Ugaadhi day.