New Delhi: GenY Medium, a Hyderabad based martech company, has been entrusted with the end-to-end digital mandate for Ador Fontech Ltd., the India based manufacturing, engineering and heavy machinery servicing behemoth. The global B2B company, which mainly operates in the offline world, has enlisted GenY’s expertise to create an omnichannel in the digital space to reach out to a greater gambit of potential customers.
GenY Medium will be responsible for strategizing, planning and executing a comprehensive digital media strategy and taking Ador’s predominantly offline dealings to an online space. The mandate will see GenY taking charge to make their website digital ready and to set up a CRM system to smoothen the backend sales processes. It will also include developing effective digital engagement strategies and creative assets through performance marketing tools, content marketing and overall social media management all of which are critical for lead generations in such high involvement purchases.
The overarching objective of these strategies would be to strengthen Ador Fontech’s standing in a very competitive market as well as to increase its market share.
Speaking on the win, Yashwant Kumar, Co-founder and CEO of GenY Medium said, “We are looking forward to our association with Ador Fontech Ltd. and are very excited about leveraging best practices of personalized marketing at scale in a strategic partnership with the Ador team. With our performance driven approach and our expertise in account-based marketing, we are confident to deliver the required results, augment their current sales process and overall add to their growth efforts.”
On this occasion, Aditya Malkani- Chairman, Ador Fontech Ltd. said, “We are excited to GenY Medium on board as our digital partner. GenY Medium’s innovative and creative approach will help us reach out to the wider group of potential consumers and heighten our share in the marketplace.”