Mumbai: GenY Medium (GenY) has won the digital mandate for Express Exclusive which is the luxury apartments initiative by the Express Group of publications. GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
As part of this mandate, GenY Medium will handle the digital advertising, performance marketing, social media and reputation management for the company. GenY will also leverage Oracle’s data management platform (DMP) – BlueKai to execute personalized campaigns at scale. BlueKai is the industry’s leading cloud-based big data platform, that enables companies to personalize online and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Commenting on the account win, co-founder & CEO of GenY Medium, Mr. Yashwant Kumar said, “We are excited for the opportunity to work with Express Exclusive as this will help strengthen our foothold in the real estate sector. Our analytical and technological method of approach is sure to drive the desired business results for Express Exclusive”
Mr. Stalin Moolamkoden, Chief Sales Officer for Express Exclusive added, “We are looking forward to our association with GenY Medium as our digital partner. Their expertise in the digital and technological space and their detailed plans across all key touch points give us much to look forward to.”