Bengaluru: Glance, the global consumer technology company known for AI-powered experiences, has announced a strategic partnership with Integral Ad Science (IAS), a leading media measurement and optimization platform. The collaboration aims to provide independent verification of advertising on Glance, offering brands improved media quality, transparency, and accountability across its platform of 250 million users in India and Indonesia.
Globally, nearly one-third of digital ads go unseen, resulting in wasted advertiser budgets. To address this, IAS and Glance will launch a custom IVT (Invalid Traffic) and viewability measurement solution. IVT detection reduces non-human or fraudulent activity such as bots and click farms, while viewability ensures ads meet global standards by being visible on-screen with at least 50% of pixels for one second (display ads) or two seconds (video). These measures validate that campaigns reach real audiences in meaningful and verifiable ways.
Gaurav Jain, SVP APAC, InMobi Advertising, said, “The Glance–IAS partnership ensures advertisers and agencies can finally reach and measure real audiences with verified accuracy. IAS’s advanced protection and measurement layered onto Glance’s premium, real-user surfaces unlock unmatched trust and transparency. This collaboration elevates the future of attention-led advertising with measurable, brand-safe outcomes.”
Laura Quigley, SVP APAC, IAS, added, “As digital advertising accelerates across India and Indonesia, the demand for transparency and accountability has never been greater. We will provide brands with clear, actionable insights, ensuring campaigns reach real users and deliver measurable impact, while reducing fraud and waste across the ecosystem.”
Glance continues to redefine mobile content and commerce, bringing together personalized entertainment, news, sports, and shopping for millions of users. With AI-driven platforms shaping a new era of commerce, Glance’s content and commerce offerings reflect the company’s vision to transform consumer engagement through innovation at scale.
