Mumbai: The world renowned master of Asian fast food – Wok To Walk has assigned its digital creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon. This account was won following an open multi-agency pitch.
The mandate entails building and nurturing the brand’s presence through calculated planning and unique digital solutions to achieve consumer loyalty. The focus will be to build affinity via brand advocacy. The agency will be involved in the strategy, content creation and design across all digital platforms.
On appointing FoxyMoron, Navin Mittal, General Manager, Wok To Walk India, said, “As we bring the legacy of ‘Wok to Walk’ to India, we are eagerly looking at engaging with customers on digital and social platforms. Apart from consolidating brand ethos, viz. freedom, freshness, quality and entertainment, our focus will be on actively listening and responding to customer voice, as we deliver best-in class guest experience and grow the brand across India. We are very delighted to associate with FoxyMoron and are confident that this association will give a great kick-start to Wok to Walk’s Indian journey.”
Commenting on this win, Prachi Bali, Business Head North, FoxyMoron said, “We have been aggressively expanding our portfolio in the North and the kings of Asian Wok are a great new addition for us. They will compete with the biggest fast food chains all over the country. Our association with them will be to provide digital creative and media services. Our teams are excited to creatively express themselves and compete in a category, which constantly communicates with their audience in unique ways!”
The win is a significant addition to FoxyMoron Gurgaon’s rapidly expanding client roster that already includes Motorola, Lenovo, Discovery Channel, Animal Planet, HOOQ and Pulse Candy, among many others.