New Delhi: Godrej Consumer Products Ltd (GCPL) has released a new digital film to mark the International Day of Persons with Disabilities. The film highlights the stories, contributions, and everyday strengths of employees with disabilities across GCPL’s operations, showcasing the company’s philosophy that disability inclusion is a necessity, not an option.
Set in GCPL’s accessible greenfield manufacturing facility in Tamil Nadu, the film captures real voices and real workplaces, demonstrating how inclusion is embedded in the company’s culture. From hands working with precision to mixed-ability teamwork and Indian Sign Language (ISL) communication, the initiative underscores GCPL’s commitment to creating equitable opportunities for all employees.
Sudhir Sitapati, MD & CEO, GCPL, said, “We’ve made a lot of strides over the last few years in increasing PwD employment within GCPL. We now need to take our initiatives outside our gates, and we are taking small steps there—for example, the consumer sensory panel with PwD and collaborations with organisations that work with PwDs. People with disabilities and other sections make up a large part of India, and they are important consumer cohorts. And, consumer goods companies need to design products for people with disabilities and other sections of society.”
Vaibhav Ram, Global Head – HR, GCPL, added, “At a time when disability employment in India remains far below its potential, GCPL is working to drive meaningful systemic change. GCPL has approximately 1% representation of PwD in our permanent workforce today and continues to actively expand inclusion across roles and locations. Disability inclusion is not a choice but a necessity for any organisation. Our new digital film reinforces this commitment by spotlighting our initiatives and conveying the larger message of what true on-ground inclusion looks like.”
He further noted, “Aligned with this commitment, we recently partnered with Atypical Advantage and Integrative Solutions to launch the ‘Work That Includes’ Toolkit — an industry-first milestone that helps other organisations with a strong, practical starting point for their disability inclusion journey. Rooted in learnings from companies like ours, it is designed to accelerate a broader, industry-wide change.”
The film forms part of GCPL’s broader inclusion strategy, which also focuses on increasing representation of women, LGBTQIA+ communities, and other underrepresented groups; designing factories that welcome diverse talent; and implementing robust support systems, including on-site daycare and domestic violence response frameworks in international markets.
GCPL’s manufacturing units in Malanpur, Madhya Pradesh, and Chengalpattu, Tamil Nadu, set a national benchmark for accessible and high-performing factory environments. Through structured approaches such as job mapping, infrastructure upgrades, ISL resources, and technical training, GCPL demonstrates that disability inclusion strengthens workplace culture while enhancing operational excellence.
With this initiative, GCPL reiterates its long-term commitment to embedding disability inclusion across hiring, workplace design, skilling, product development, and community impact, emphasizing that true inclusion is an ongoing journey—one empowered employee and one accessible factory at a time.
