Mumbai: Godrej Expert Rich Crème, the hair color product from the house of Godrej Consumer Products Limited, launched its new mini pack at INR 15.
To promote this new variant, Godrej Expert Rich Crème has unveiled a TVC campaign featuring actress Anushka Sharma who is also its brand ambassador. The campaign is conceptualised by Creativeland Asia.
Speaking about the new TVC, Somasree Bose Awasthi, Chief Marketing Office, Godrej Consumer Products Limited (India) said, “With Godrej Expert Rich Crème, we are constantly innovating and making hair colour accessible for everyone at an affordable price point. The newly launched mini pack offers the same goodness of 10X aloe vera and ammonia-free colours. Our ongoing collaboration with Anushka Sharma will help us amplify awareness of the category as well as our product across urban and rural markets.”
Anushka Sharma, the brand ambassador of Godrej Expert Rich Crème, states,” Over the years, Godrej Expert Rich Crème has made hair colour accessible. It is India’s preferred hair colour brand and has become synonymous with care and innovation. With more and more Indians switching to hair colouring at home, this affordable INR.15 new mini-pack provides great value for money with grey coverage and rich colour to give you shiny, beautiful hair. I am thrilled to be a part of this journey with Godrej Expert Rich Crème in providing people an experience with a hair colour that abounds nourishment and trust”. The all-new Godrej Expert Rich Crème mini pack priced at INR 15 is enriched with 10x aloe Vera, which makes your hair incredibly soft, giving them a beautiful and natural look. This gets even better, as it doesn’t contain ammonia; so, it saves your hair from all that damage.