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Godrej L’Affaire unveils line-up for fourth edition with over 40 brand partners

by MN4U Bureau
February 5, 2020
in Featured, Campaigns
Reading Time: 2 mins read
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Godrej L’Affaire unveils line-up for fourth edition with over 40 brand partners
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Mumbai: Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group is all set for its fourth season to be held in Mumbai on Saturday, February 22 at Godrej One, Vikhroli. Bhumi Pednekar, Shweta Bachchan Nanda, Monisha Jaising, Shantanu Moitra, Krsnaa Mehta, Sushant Divgikr, Karanvir Bohra, among others will headline its fourth season. This year, Godrej L’Affaire is themed on ‘New Beginnings: Going Back to Roots’to showcase India’s unparalleled legacy and rich culture that will inspire future lifestyle experiences.

With an afternoon kick-off, Godrej L’Affaire promises an eclectic mix of artists and personalities conversing and sharing stories through curated masterclasses and engaging sessions on food, music, travel, health, and design. Versatile actress Bhumi Pednekar will don a chef’s hat for a live cook-off with Chef Varun Inamdarpeppered with the conversation on how to bake a blockbuster. Celebrity couple Karanvir Bohra and Teejay Sidhu will share their learnings with millennial parents on inculcating spirituality in their children through travel.

Music director Shantanu Moitra, in a standalone session, will talk about the inspiration behind many of his hit songs inspired from his 100-day fascinating adventure across the Himalayas. India’s top designers – Krsnaa Mehta (India Circus), Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) –will engage in a conversation on how to design homes to help give back to nature and why sustainable designs cannot be an either-or choice anymore. These four sessions will be open for all and tickets can be booked at bookmyshow.com.

The exclusive evening gala at Godrej L’Affaire will be star-studded soiréeofcelebrities, socialites and prominent personalities. For the fashioniastas, ace couturiers MonishaJaising& Shweta Bachchan Nanda will do a fashion show of their luxury pret fashion label MxS. Notably, this marks the first-ever showcase by MxS since its launch. Actor, singer and the bonafide superstar of the Indian drag scene, Sushant Divgikr, will adorn his Rani Ko-He-Nuravatar for a musical performance with his band TopStorey.

An important addition to every epicure’s reading list – The Godrej Food Trends Report – 2020 will be unveiled at Godrej L’Affaire. The report curated by RushinaMunshaw-Ghildiyalis a compendium of insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.

Tanya Dubash, Executive Director and Chief Brand officer, Godrej Group
Tanya Dubash

Commenting on the occasion, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “After three consecutive successful seasons, we are proud to announce the fourth season of Godrej L’Affaire. We have curated an exciting line-up of brand integrations that will bring out the essence of the participating brands in an experiential manner. With over 40 participating brands, Godrej L’Affaire is all set to be bigger, brighter and will bring together key opinion leaders, influencers and consumers together to celebrate nuances of lifestyle.”

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