Mumbai Dance India Dance (DID) Show on ZEE TV is now available on ZEE5, India’s fastest growing OTT platform. DID on ZEE5 promises to be a visual treat for its audience with various engaging features.
Loved by all age groups, DID is the biggest and most popular Indian dance reality show. Thisseason has been aptly themed Battle of Champions as contestants from pan India compete zonally to win the coveted title. It also marks the television debut of the sizzling Kareena Kapoor Khan who is a judge on the show alongside Raftaar and Bosco. Goodknight, India’ leading mosquito repellent brand, is the ‘powered by’ sponsor for DID’s debut on ZEE5.
Viewers can now enjoy reading fun information of their favorite contestants and judges on the platform. ZEE5 also adds the luxury of viewing repeats, segments as per convenience along with all episodes of previous seasons making it a binge-watching magnet. Also available are unseen clips and footage captured during the making of the show, which are not shown on television. For further engagement, viewers can win exciting prizes while playing ‘DID Battleground’ – a gamification feature conceptualized to make the show interactive.
Taranjeet Singh, Chief Revenue Officer and Business Head – New Projects at ZEE5 India said, “Reality shows are a big hit among Indian audience since the past decade. We have also received a high engagement from Sa Re Ga Ma Pa L’il Champs on our platform, which seeded the gamification thought for DID. Zee TV’s DID is the biggest dance reality show on Indian television and every avid fan wants to be a part of it.We wanted an elevated experience for DID,thus giving viewers a chance to live the show. We are already seeing some great viewer engagement through the second screen.”
Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd said,“As a leader in the household insecticide space, Goodknight is committed to make India free of mosquito-borne diseases. We take it as a responsibility to associate with entertainment properties that commands a strong consumer following as it helps to create awareness around malaria and dengue. DID and ZEE5 have a dedicated base of audiences across demographics, behavior and location. Through this association, we are confident of reaching out to a larger set of consumers present on the digital ecosystem andurge them to stay protected from mosquitoes.”