The committee formed by the government to review TV viewership/TRP has submitted its report. Formed by the Ministry of Information and Broadcasting on November 4, 2020, the committee is chaired by Prasar Bharati CEO Shashi Shekhar Vempati, along with three other experts including Upadhyay (Rajkumar Upadhyay, Executive Director, C-DOT. They all have done great work and have submitted the report today. Now, the ministry will study/review the report and will take further actions accordingly. The main point is that there should be transparency in TRP. Today, TRP transparency is based on 55,000 meters.
“The ministry will review it and then decide on the future course of action. The fundamental issue is there should be greater transparency in TRPs and the base of people meters be widened so that there is no scope for manipulation,” union minister of information and broadcasting Prakash Javadekar said to the media on Tuesday.
“The government reserves the right to give guidelines and directions. Those shall be given in time but the report having come today is a big step. It has been prepared after a lot of studies and I’m sure all concerned agencies will welcome it,” Javadekar added.
He also said that the government will study the report after which it shall be given to TV monitoring agency BARC (Broadcast Audience Research Council).
