New Delhi: Great Learning, the leading global edtech company for higher and professional education has partnered with Sri Lanka Cricket as the Official Overseas Team Sponsor. The company’s branding can be spotted for the first time on the Sri Lankan Cricket team’s jersey during upcoming India vs. Sri Lanka T20 series, which starts on 24th February in Lucknow.
This partnership comes at a time when Great Learning is expanding its global footprint and seeing tremendous growth from key international markets. Great Learning has reported increasing demand for its upskilling programs from working professionals as well as enterprises in South Asia including Sri Lanka. The company is looking to enhance its brand awareness in the region through an association with cricket, which is a widely followed sport in Sri Lanka.
Sharing his thoughts on this impactful partnership, Arjun Nair, Co-founder, Great Learning said, “Great Learning has created multiple brand associations with cricket given how well it resonates with our target audience. We are excited to come on board as the Official Overseas Team Sponsor of the Sri Lanka Cricket. The sport is widely followed by the youth in this region and we are confident that this association will create a lot of awareness for Great Learning and demand for upskilling in general.”
‘’Sports and Education goes hand in hand, and I believe the latest partnership will augur well for Great Learning, as the collaboration will help our partner to drive its intended message to the desired audience, as Sri Lanka Cricket is keenly followed by people from all walks of life, especially the younger generation,’’ said Ashley De Silva, CEO of Sri Lanka Cricket.
A part of the BYJU’S group, Great Learning has delivered over 75 million hours of impactful learning to 3.5 million learners from over 170 countries. Through a carefully curated network of 4000+ industry expert mentors, it delivers high-quality learning outcomes and works with more than 1200+ corporate partners to cater to their upskilling and skilled-talent needs.
Great Learning collaborates with the best universities in the world including Stanford University, Massachusetts Institute of Technology (MIT), Wharton Online, The University of Texas at Austin, Northwestern University, National University of Singapore (NUS), Deakin University, IIT Madras, IIT Roorkee, IIIT Hyderabad, IIIT Delhi, Shiv Nadar University, Great Lakes Institute of Management and other top universities to enable them to offer Degree, Diploma and Certificate programs.
