Grey India launches festive campaign for Dell Cinema

Chennai: Dell Cinema technology with its CinemaStream, Cinema Sound and Cinema Color features brings consumers closer to true entertainment, the way it was intended to be. The latest television commercial from Dell gives a true sense of this experience. It brings to life Dell’s commitment of redefining experiences that matter most to consumers.

Commenting on the new TVC, Ritu Gupta, Director, Marketing – India & ANZ, Consumer & Small Business, Dell “We’re taking Dell Cinema closer to our consumers who look for immersive cinematic experiences, anytime and anywhere. The Indian festive season is as immersive as it can get and we are so excited to be a part of it with Dell Cinema.”

Conceptualized and executed by Grey Group, the film depicts features of Dell Cinema that collectively offer an immersive cinematic experience to the user who can enter a world of life-like colour, resonant sound and uninterrupted streaming. The film inspires consumers to enjoy a truly immersive cinematic experience, while transporting them to a completely new world, of extraordinary colour and sound.

Speaking about the ad, Gautam Bhasin, Group Creative Director at Grey Bangalore said, “Indians don’t just love their movies, festivals and cricket, they live them. They like experiencing what’s closest to their hearts at its immersive best. Be it the colors, beats or fan frenzy, through this commercial we have got all of them to come alive, and have the viewers celebrate India.”

According to Vishal Ahluwalia, Senior VP & Branch Head, GREY Bangalore; “DELL & GREY as a team have been fortunate to have unique & insightful winning executions across all festivals in the past. While DELL as a brand is immersed in the Indian culture, this year we decided to project the grandeur of India celebrating through myriad of passion best experienced on DELL Cinema. The TVC captures a plethora of passion, which we are unable to experience live due to our busy everyday life. DELL Cinema experience is akin to reliving the moment “LIVE” in best of sound, color and streaming.”