Gulf Oil Lubricants has released a new ad film as part of its ‘Dumdaro ka Dumdaar’ campaign, featuring brand ambassador MS Dhoni.
Aligned with the brand’s objective of offering sustainable and energy-efficient products, this campaign marks the Re-launch of Gulf XHD Supreme+ 15W-40 tractor engine oil. The Ad was conceptualized by OPN Advertising and executed by Bubblewrap Films.
Planning Director, Bala Manian said: “We wanted our creative concept to be straightforward, focusing on the key messaging of Gulf XHD Supreme+ 15W-40 tractor engine oil providing 1,000 hours of drain interval time. The campaign portrays the product as the new Dhoni among tractor engine oils for Indian farmers. This connection will strengthen product recall and boost confidence not only among farmers but also among retailers and mechanics.”
Speaking on the new ad film, Ravi Chawla, MD & CEO at Gulf Oil Lubricants said “Gulf Oil is a pioneer of providing long drain solutions to our consumers. We have been offering products that changed the market consumption patterns. Gulf XHD Supreme+ is yet another long-drain product that we roll out for the farmer community providing them more value for their money. This product is launched after rigorous trials were conducted in tractors that actually operated in fields. This product is a testament to our strong R&D team that is bringing about a shift to the lubricant industry and being more environmentally and climate-conscious.”
View the film here:
