Mumbai: Haier Appliances India, the No.1 global major appliances brand for 16 consecutive years, has announced its association with Bigg Boss Tamil Season 9 as the show’s Associate Sponsor. Premiering on October 5th on Star Vijay and streaming on JioHotstar, this collaboration marks a strategic move for Haier to deepen engagement with Southern India’s dynamic and discerning consumers.
Through this partnership, Haier will prominently showcase its range of air conditioners, microwave ovens, refrigerators, and LED TVs on one of South India’s most popular entertainment platforms. The association reinforces Haier’s positioning as a trusted enabler of modern lifestyles and aligns with the brand’s philosophy of “More Creation, More Possibilities,” bringing meaningful innovation into the everyday lives of millions.
NS Satish, President, Haier Appliances India, said, “At Haier, our mission is to be an integral part of the daily lives of Indian families by delivering innovations that truly matter. Associating with Bigg Boss Tamil, a show deeply woven into the cultural fabric of the region, enables us to connect with millions of households in a culturally relevant and meaningful way. This collaboration goes beyond showcasing our innovative product range at the show; it strengthens our commitment to creating solutions that evolve alongside the aspirations and needs of modern Indian homes. Through this association, we reaffirm our promise to continually listen, adapt, and deliver value to our consumers.”
As the festive season unfolds, Haier aims to leverage the widespread appeal of Bigg Boss Tamil to engage Tamil-speaking audiences through culturally and emotionally resonant content. The show’s mix of entertainment, drama, and unexpected twists provides an immersive platform for Haier’s products, reflecting the evolving aspirations of local consumers and positioning the brand as a trusted companion in both celebrations and everyday moments.
