Snacks and sweets brand Haldiram’s has launched its campaign for Raksha Bandhan, themed ‘Pyaar Ka Tohfa’.
The campaign film features a young woman and her younger brother. She is late coming home on Raksha Bandhan day, making him visibly upset. That doesn’t stop him from sharing his gift – a box of Haldiram’s ladoos – albeit grudgingly. She ties the Rakhi on his hand, revealing that it was her first surgery that day. She successfully delivered a baby girl, she says, offering him a ladoo. The brother’s disappointment turns into joy as he hears the news and he playfully feeds her the sweet instead.
Divya Batra, Head of Marketing, Haldiram’s, said, “Raksha Bandhan is a celebration of the unbreakable bond between siblings, and Haldiram’s ‘Pyaar Ka Tohfa’ campaign beautifully captures the emotions and love shared between them. Our special gifting range including an assortment of signature sweets, nuts, and much more, etc., makes the perfect gift to express affection and appreciation to your beloved siblings.”
Kailash Aggarwal, President – Retail, Haldiram’s, added, “At Haldiram’s, we believe in preserving traditions and spreading joy through our delightful treats. With the ‘Pyaar Ka Tohfa’ campaign, we aim to celebrate the essence of Raksha Bandhan and make this festival even more memorable for our customers. “Gifting by Haldiram’s”, especially curated gift boxes for special occasions, adds a touch of thoughtfulness to the festivities, allowing our customers to express their love and appreciation in a truly heartwarming manner.”
As part of the ‘Pyaar Ka Tohfa’ campaign, Haldiram’s has unveiled a special box of assorted sweets, informed an official statement.
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