Mumbai: Havas has announced the acquisition of Kaimera, an award-winning independent media agency known for simplifying media complexities and delivering custom, high-impact solutions for brands. The strategic move strengthens Havas Media Network’s presence across Australia and New Zealand while advancing its Converged.AI strategy—Havas’ group-wide, AI-driven operating system designed to unify data, technology, media, and creativity for clients.
Under the deal, Kaimera will join Havas Media Network and operate as “Kaimera, a Havas Company.” Founded in 2016, Kaimera has grown into a 50-member agency with offices in Sydney and Melbourne and team members in Auckland. Its client roster includes major brands such as Nando’s, Scape, IMB Bank, Afterpay and BritBox. The acquisition takes Havas ANZ’s headcount to over 450.
Kaimera’s founders—CEO Nick Behr and Chief Digital and Product Officer Trent McMillan—will continue to lead the agency and report to James Wright, Group CEO, Havas ANZ & Global Chair, Havas PR Network. The teams will initially continue operating from Kaimera’s existing offices in Sydney and Melbourne.
The acquisition aligns with Havas Group ANZ’s recently introduced positioning, Deliberately Different, reinforcing its ambition to blend indie-level agility with the strength of a global network.
Yannick Bolloré, Chairman and CEO, Havas, said, “I’m delighted to welcome Nick Behr, Trent McMillan and the talented team at Kaimera to the Havas family. This deal reinforces our commitment to the Australian and New Zealand markets and our belief in the opportunity there with James and his leadership team. We have very clear ambitions across our Group, and bringing in Kaimera’s expertise and strong reputation will further strengthen our network and accelerate the deployment of our Converged.AI strategy, ensuring we deliver excellence for our clients.”
James Wright, Group CEO, Havas ANZ, added, “The acquisition of Kaimera is a clear statement of our ambition in Australia and New Zealand. As part of our new ANZ business plan and positioning of being ‘deliberately different,’ we are focused on growth and entrepreneurial investment in the region. To deliver on this, we want to bring in the best talent and resources to deliver more powerful and meaningful results for our clients. We believe Kaimera’s culture, proven track record, and specialist capabilities are a perfect complement to our Group. We welcome Nick, Trent, and their team.”
Nick Behr, CEO and Founder, Kaimera, said, “We need to stay future-focused for our clients and our people, and Havas is the perfect partner for this next chapter. The group has a clear vision and strong foundations for where it’s heading. Joining Havas gives us access to greater investment, scale, resources, tools and technology, particularly in AI, while allowing us to stay true to our culture and approach. Together, we can deliver even more meaningful growth for brands across Australia, New Zealand and beyond. We’re excited to begin this new chapter with James and the Havas team.”
