Mumbai: HDFC Bank is back with its festive campaign – HDFC Bank Festive Treats 2.0 – and this time, it was even bigger and better. Kinnect, the social media and digital creative agency for HDFC Bank, brought back this much awaited festive campaign with yet another innovative influencer burst campaign.
Given how 2020 has been, this festive season was almost like the light at the end of a tunnel. With consumers staying home and adjusting to the new normal, there was a lot of pent up demand for shopping. Playing on this insight, HDFC Bank launched Festive Treats 2.0 with the ethos of ‘Now All Is Possible’ with their 1,000+ offers on Cards, Easy EMI and Loans. Well while there was demand, there wasn’t necessarily funds available for all the demands for all. Offers and cashbacks were provided by a lot of brands, but HDFC Bank rose to the occasion by becoming enablers and provided funding (Easy EMI and Loans) for the purchases as well.
Last year, HDFC Bank along with Kinnect amplified Festive Treats by capitalising on influencer ads of almost every other brand on photo-sharing platform Instagram with the #AddAnAd campaign. Almost every influencer ad on Instagram stories was followed with an HDFC Bank story on how to buy that product with an HDFC Bank Festive Treats offer. Taking it a notch higher, this year, consumers could not only buy products showcased in influencers’ stories but could also opt for EasyEMI options and loans for buying new gadgets, dream bikes, homes, and cars, thereby showing the range and vastness of the offers HDFC Bank has and thereby carrying forward the campaign thought of Now All is Possible.
The campaign kickstarted with a static burst of influencer images that called attention to HDFC Bank’s over 1000+ offers on Cards, Easy EMI, and Loans. This burst highlighted that buying everything on the shopping list is now super easy with HDFC Bank Festive Treats. This aided brand recall with the visual cohesiveness of the posts, as well as their striking 3-D quality.
Collaborating with trendsetters across beauty, fashion, lifestyle, tech, and entertainment segments on Instagram, Kinnect then took into account which brands they were promoting this festive season. Once the other brand stories were live, they got influencers to immediately post the HDFC Bank offer for that particular brand. The idea was to simply add a Festive Treats ad, to every other brand ad. The influencers further highlighted that ‘Now All Is Possible with HDFC Bank’ since there are a plethora of offers and other shopping deals as part of this year’s HDFC Bank Festive Treats.
The #AdAnAdd campaign makes promotions extremely personalised and resonates with every Indian’s festive shopping needs. It also spreads festive cheer and emphasises that the reasons to celebrate just got better. The campaign recorded a whopping 20 million impressions and over 1 million engagements in just 48 hours.
Chandni Shah, COO – Kinnect said, “Marketing during the festive season is a cluttered space. The consumers have myriad offers to choose from and often find it difficult to make decisions. With HDFC Bank Festive Treats 2.0, we wanted to personalise promotions and make the decision-making process simple and intuitive for the consumer. We not only did want to make this experience better but also take it a notch higher through a clever takeover on Instagram leveraging influencers.”