Mumbai: Publicis Worldwide India, part of Publicis Groupe India, has conceptualised an ad ‘Seekh,‘ for HDFC Mutual Fund. This film is an extension of the ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan (SIP).
The ad aims to forge a strong emotional connection with first-time investors. It emphasises that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it.
The new film depicts a father imparting a life lesson to his son. Through this narrative, the brand wants investors to know that success comes to those who start early and think long term – a life truth that SIP mirrors.
The campaign the company explains is crafted to resonate with diverse audiences across the country, highlighting similarities between life and a successful SIP investment. The film will be aired on TV and digital platforms, targeting a wide audience of young investors.
Oindrila Roy, Managing Director, Publicis Worldwide India, said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”
“We, as a society, believe that starting something early is very important and a prerequisite for success. It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” added Srijan Shukla and Pratheeb Ravi, Executive Creative Directors at Publicis Worldwide India.
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