Chennai: Hello FM “Ladies Day” – A flagship property of Hello FM doled out every year with a massive on-ground event, an extension of the radio channel’s famous show “Lesa Lesa / Anjerapetti”. The event has been in the existence successfully for over a decade, the 10th year anniversary edition celebration had engaged with 25,000+ women across Tamil Nadu.
This year, the 11th edition of Ladies Day is set to reach out to the maximum discerning of women audience in Tamil Nadu in the regions of Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Salem, Erode, Vellore and Pondicherry. Hello FM has roped in Actress Radhika SarathKumar as the Campaign Ambassador and Chef Dhamu as the Official Chef for this event.
Hello FM – Ladies Day Season 11 – flagged off on 21st September’19 in Madurai, travels through the regions of the state in the coming weeks with a Grand Finale Event lined up in Chennai on 21st November’19. Hello FM network of 10 stations and their respective markets will be covered in this event plan.
Edition 11, also brings back the successful association of ITC – Aashirvaad Atta with the channel for the 7th year as the “Presenting” Sponsor and GRT Jewellers as the “Powered By” Sponsor co-presented by Raj Mahal Silks, Cooking Partner Manila Kadalanai, In association with Lux Cozi, Haier, Sri Meenkashi, Aroma Milk, Saravana Mooligai Chicken, Black Thunder, Famous Briyani, M.D.C.C Bank Ltd and Dhrvu Enterprises & Print Partner Daily Thanthi.
Speaking about this activity, Rajeev Nambiar, CEO – Hello FM said, “Extremely happy that this event and engagement with our audience has seen a decade long association and burgeoning to be one of our many flagship property with high yield. Testimonial for this property, is continued patronage of the key sponsors and the meticulous job done by our Programming & Marketing team for the entertainment & engagement values that our multifaceted talent put together reaping success year after year”.
The campaign has been designed with 360 degree marketing plan, comprising of high exposure marketing campaign across the mediums of Radio, Print, Outdoor, Television and Digital platforms.