Mumbai: Hettich India, in collaboration with Wondrlab, India’s largest platform-first martech network, has launched a new campaign titled “Slide into the World of Magic”, highlighting the brand’s range of Sliding Systems and its positioning as a provider of Magical Interior Solutions.
Renowned for its pioneering German engineering, Hettich has redefined luxury furniture fittings in India. The campaign focuses on the elegance of its award-winning sliding systems—smooth, silent, and seamless—transforming living spaces into functional yet stylish sanctuaries. The narrative features a magician girl alongside the products, creating a sense of wonder and delight.
Commenting on the category’s vision, Andre Eckholt, Managing Director, Hettich India, SAARC, Middle East & Africa, said, “At Hettich, we believe in creating magical interior solutions that go beyond functionality to truly transform spaces. Our award-winning sliding systems bring smooth, silent and seamless experience to every home, offering a solution for every lifestyle. With our latest campaign, we aim to showcase the magic of sliding systems and how they can redefine modern interiors.”
Speaking about the campaign, Jiteen Aggarwal, CMO of Hettich India & SAARC, said, “Sliding systems are the invisible touch of magic that breathe life into a home. With this new campaign, we intend to showcase how our sliding systems’ smooth, silent and seamless movements turn ordinary moments into little rituals of magic. Beyond creating a buzz and driving consideration for our sliding range through emotive storytelling, the campaign also reinforces and elevates Hettich’s lifestyle positioning.”
Commenting on the creative approach, Hemant Shringy, CCO & Managing Partner, Wondrlab Network, said, “The joy of smoothly working interior systems is seriously underrated. We tend to think of these things only when they give us trouble in functioning and need maintenance. ‘Slide into the world of magic’ takes a moment and celebrates this joy. Once you experience the effortlessness of Hettich’s sliding solutions you too will start believing in magic. And that’s what we have tried to bring to life in the creative elements.”
The campaign’s execution mirrors the product promise with fluid visuals and transitions that evoke effortlessness and delight. While the storyline revolves around a little girl organizing her mess, the sliding systems subtly become characters, enhancing the narrative.
The campaign is now live across connected and linear TV, digital, social platforms, print, OOH, and trade channels, inspiring homeowners and interior enthusiasts to experience Hettich’s magical sliding solutions.
