Bengaluru: As part of its on-going efforts to support the Advertising and Media professionals to upgrade their knowledge on the Changing Media Landscape, The Advertising Club Bangalore has dedicated a high profile panel discussion involving august members with a strong tech background to enlighten the fraternity on how AR & VR Technologies can bring Brands to life.
Moderated by Aneesh Koorapaty from vrnaculars, the webinar comprises Adhvith Dhuddu, CEO of Alive Now, Ashwin Jaishanker from AutoVRse and Vivek Jain, the CEO, FlippAR and the same will be co-hosted by Founder & CEO of Pink Lemonade, Tina Mansukhani Garg.
Starting from the Definition of XR- 360 video, AR, VR, WebVR/AR, the tech panel will delve deep into the subjects by exploring why should advertisers care about XR? What makes it so distinctive from other kinds of marketing? How can marketers measure ROI? What is the adoption rate and how brands have used it in the Indian context?, How AR can be integrated into Snapchat, Facebook etc.
Co-Host of the Webinar and Founder & CEO of Pink Lemonade, Tina Mansukhani Garg, said, “This webinar has specially been organized keeping brand marketers and agencies in mind. With the present scenario, there are a number of questions that arise as to what is the full potential of experiential technologies and can brand leverage this for maximum impact. No doubt, many marketers will want to employ AR and VR during and post the lockdown period but there is a grey area in terms of what are the right technologies, formats, costs, timelines to consider, both for B2B and B2C brands. We’ve put an expert panel together to help address such concerns and present some great examples of how brands can build the next level of connect with consumers”.
The hour long Webinar will kick start at 6:30 PM on 5th June and can be registered using this link: https://adclubbangalore.net/webinars/ar-vr-technologies/
MediaNews4U.Com is proud to support this special initiative of The Advertising Club Bangalore.
