New Delhi: Six leading print media groups – Hindustan Times, Hindustan, The Hindu, The Hindu Tamil, The Telegraph and Ananda Bazar Patrika have together set up the OneIndia group as a common ad platform to reach the largest print audience.
OneIndia offered a single-platform reach and would be available by invitation to select display advertisers only.
Benoy Roychowdhury, Executive Director, HT Media Ltd., said the idea behind OneIndia was to provide a reach like never before, along with a single-window service, in order to invite non-print and
infrequent print advertisers to experience and profit from the significant benefits of print advertising.
Recent media studies have indicated that print advertising in Asia-Pacific indexes three times more than TV on ROI, , and five times more on brand impact. Print media also has some inherent advantages like recall, impact and clarity in terms of advertising strategies.