Public relations contains a long-held reputation as an elusive industry. PR may be a little bit of an all-encompassing term. It can cover everything from publicity and interviews with key members of the media to experiential events and blogging.
On the client-side, you will not be aware of what goes into a PR campaign – you simply know that you just want your name out there; you wish to be known; you would like more leads for your business.
On the agency side, skilled packaging professionals understand real and lasting results don’t come from a fast snap of the fingers. A well-defined strategy may be a must. And this strategy must be supported by tactics that may produce results.
From the nation’s top PR agencies throughout India, PR specialists integrate communications services to drive results. Why? Consider the impact digital marketing and social media strategies provide from a messaging and promotional standpoint. Not only can PR professionals place stories in influential publications, but they will also take their clients’ messages and amplify them directly to focus on audiences on various digital platforms.
Let’s break down some key services you ought to consider when looking to take services from a Public Relations agency.
1. Strategy Development:
A good PR agency will start with strategy development. They’ll delve into your strengths and weaknesses, ask what causes you to uniquely identify the core personas you wish to interact with, and, most significantly, define what success sounds like to you. From there, they will use their expertise to define a communications program that will attract, engage, and drive results.
This is where the age-old adage of, “it’s not what you say, but how you say it,” comes in. This can be an enormous part of publicity. The image you create for yourself and the way you communicate this outwardly is of the utmost importance. A decent promotion team will facilitate you to define your mission, vision, and goals beautifully and compellingly. They’re going to consider your competitors, too. Key messages are going to be translated into mission statements and elevator pitches, company backgrounders, and words to best go with the brand. This exercise is extremely important to media relations.
3. Media Relations
Often confused with Public Relations, media relations is a vital service that PR agencies offer. It’s how your company or brand engages and interacts with the media. They possess the contacts, or access thereof, to take a brand’s core message and switch it into compelling stories for the media to pick. The result of media relations is usually thrilling: a feature in a lifestyle magazine or a TV interview on your local news channel. Media relations may be a very time-consuming process that needs diligence, creativity, and an understanding of how the press operates. It isn’t a fast fix, but rather an investment that pays dividends.
4. Content Marketing
Many publicists and PR pros got their start within the industry because they need a background in writing or are former journalists. Content marketing is a crucial piece of the PR puzzle thanks to the opportunities that content possesses. While media relations offer endorsements from the press, which creates credibility, content marketing creates the power to require brand messaging and translate it into valuable pieces of content that may live to tell the tales of your channels – websites, blogs, etc. Content marketing helps promote your product or service, attracts consumers, and drives leads. In short, it’s a perfect complement to media relations created by driving authority and credibility during a client’s industry.
5. Social Media Marketing
Much like content marketing, social media offers a brilliant platform for a PR team to grow an audience and amplify a message. An honest PR team will look to their initial strategy to see the suitable social channels by which your business grows and interacts with an audience. Is the target millennial market or does it have more of a B2B focus? These questions will help identify where and how to speculate on social media to support an overall PR campaign.
6. Events and Experiential Marketing
Public relations is usually about getting people to talk about a brand’s products or services. To do this, PR firms will take a look at the advantages of promotional events and experiential marketing opportunities to try and do just that. Festivals and events like SXSW and Art Basel are key samples of experiential marketing in action. The advantages of engagements of this type are varied. Brands can connect directly with consumers, grow their audience, and build brand loyalty.
7. Influencer Relations
With the recognition of the social media landscape, media relations has grown to incorporate outreach with social influencers. For many years, brands and businesses turned to media relations due to the credibility it builds. Today, tried and true tactics media relations tactics also translate to the social landscape and include outreach and engagement with influencers.
These are the ways in which a Public Relations agency can help you and your business to gain publicity and increase brand awareness.
Authored by Anurag Chaudhary, Founder & CEO of The Integrity Webs.