Mumbai: Hisense, an Official Sponsor of the FIFA World Cup 2026™, has launched a comprehensive campaign in India combining consumer offers, fan engagement initiatives, and inclusivity-driven programs as excitement builds for football’s biggest tournament.
As part of its global FIFA World Cup 2026™ association, Hisense is partnering with FIFA and KultureCity to introduce sensory-inclusive spaces across all 16 tournament host stadiums in the United States, Canada, and Mexico. The initiative aims to make the tournament experience more accessible for fans with sensory sensitivities, including individuals with autism, anxiety, PTSD, and dementia.
The dedicated sensory rooms will feature calming environments equipped with Hisense display technology and will be complemented by complimentary match tickets for families with sensory needs, enabling more fans to experience the FIFA World Cup in person.
Extending the spirit of inclusion and togetherness to India, Hisense has unveiled a range of FIFA season offers across its television portfolio. The limited-period promotions include cashback benefits of up to ₹10,000 on select Hisense televisions and up to ₹20,000 on Toshiba televisions, along with zero down-payment financing options.
Consumers purchasing select premium large-screen models will also be eligible for complimentary televisions. The offer covers flagship products including Hisense’s 116-inch and 100-inch RGB MiniLED televisions and Toshiba’s 100-inch and 85-inch Z670SP models.
To strengthen engagement with football fans across the country, Hisense has activated a multi-platform marketing campaign spanning digital, outdoor, retail, and on-ground channels.
As part of its digital outreach strategy, the company has introduced the “3 AM Club” social media contest across Meta platforms, offering football enthusiasts the opportunity to win exclusive FIFA merchandise while fostering a vibrant online football community.
At the grassroots level, Hisense has partnered with Radio Mirchi and Radio Mango to execute football-themed fan engagement activities across key football-centric markets including Kolkata, Guwahati, and Kerala. These localized activations are designed to deepen connections with passionate football audiences through interactive experiences and community engagement.
The campaign is further supported by a significant outdoor advertising presence across major metros and strategic markets such as Kerala. Hisense has deployed innovative bus shelter branding and large-format hoardings aimed at maximizing visibility throughout the tournament season.
Additionally, the company is planning exclusive in-store engagement programs across premium retail outlets, allowing consumers to experience its latest product portfolio while celebrating the FIFA World Cup through immersive viewing demonstrations and interactive experiences.
Commenting on the campaign, Pankaj Rana, CEO, Hisense India, said, “Football has the power to bring people together like nothing else, and that energy is felt just as strongly here in India as it is in any host city. We are proud that Hisense technology is helping make the world’s biggest tournament accessible to fans who have too often been left out. At the same time, through our FIFA offers in India, we want more families to experience every goal, every save and every unforgettable moment together at home. It is exactly the kind of innovation we want to be known for in India- meaningful, inclusive and built around people.”
As anticipation for the FIFA World Cup 2026™ grows, Hisense India is also exploring additional fan engagement initiatives and collaborations with personalities from the Indian football ecosystem, including football administrator Ranjit Bajaj, to further celebrate and nurture the sport’s growing popularity in the country.
Through its combination of accessibility-focused initiatives, consumer-centric offers, and community-driven engagement programs, Hisense aims to reinforce its position as a key technology partner for football fans while enhancing the tournament experience both globally and in India.
