India: Lionsgate Play, leading OTT player and the extended arm of Hollywood studio, Lionsgate, hosts a curation of high-profile Hollywood library for cinephiles across the globe. The Hollywood giant, Lionsgate Play has come up with an engaging “BlockbusterFridays” series to host world-class premiers of internationally acclaimed movies and to offer new content to its viewers. The activation will entail a new movie from the vast collection of critically and commercially films by the international studio house every Friday.
The first Friday of April, 3rd April, will witness the India digital premiere of Keanu Reeves starred John Wick 3 – Parabellum, followed by John Wick 2& John Wick 1 on Friday 10th April, Next, 17th April and My Teacher’s Wife on Friday, 24th April. The online streaming player has made it versatile content available by forming strategic alliances with some of the leading telecoms such as Vodafone Play, Idea Movies & TV and Airtel Xstream.
John Wick series is a cult classic that is popular amongst Indian audiences across age groups and languages. Recognizing the multilingual culture and demand for popular Hollywood films in regional languages, Lionsgate Play will premier John Wick 3 in multiple languages such as Hindi, Tamil, and Telegu. Lionsgate Play has associated with leading influencers in the country who will promote the dubbed content on Facebook, Instagram, Twitter, YouTube, and TikTok. These influencers will reiterate the best of John Wick 3 dialogues from the trailer in either Hindi, Tamil or Telegu. Additionally, the OTT player has created fun MEMEs and digital videos to promote them on social media platforms. With the country facing lockdown, Lionsgate will promote the remaining Blockbuster Friday releases digitally by creating engaging and interesting activities closer to the release dates of these films to create online buzz.
Commenting on the Blockbuster Friday series, Rohit Jain, MD Lionsgate South Asia, “April is an important month for us. With the current pandemic, the majority of citizens are working from home and spending most of their time with families. In order to keep our audience entertained, we are ensuring an array of a stellar collection of movies is available on our partnered platforms, we are digital premiering JOHN WICK 3 for the first time in India for the viewers to enjoy. We host the world’s largest entertainment library of over 17,000 titles. Although we are very proud of our enormous spread of content, our key offering is about curating fresh and innovative content and making it available for consumers across languages, hence we decided to introduce Friday Blockbuster series so that Indian viewers get access to finest world cinema in multiple languages. We are certain cinephiles will enjoy our carefully curated Friday releases.”
