Mumbai: Madchatter Brand Solutions, an integrated communications firm announced the PR mandate win for House of Hiranandani. Madchatter will oversee promoting House of Hiranandani’s developments and overseeing the company’s media communication and reputation management.
The communication partner’s main goal is to develop and maintain House of Hiranandani’s position as India’s leading developer that is responsible for creating some of the most iconic residential landmarks in Mumbai, Chennai and Bangalore. House of Hiranandani has afour-decade legacy and is credited towards building neighbour hoods like Powai in Mumbai. Etched on premium architectural pillars, focus on sustainability and integrated community living, House of Hiranandani has over 40.23 million sq.ft expanse of properties across major cities in India.
Madchatter will work with House of Hiranandani to increase its brand recall and equity among Indian consumers while focusing on the company’s mission towards sustainability and horticulture.
Prashin Jhobalia, VP Marketing Strategy, House of Hiranandani said, “We found Madchatter’s ideas refreshing and their research on the industry was insightful. Their energy and rigour towards our goals has made them good partners of growth for us. We hope to pave a way of interesting communication campaigns and brand building soon.”
Rachna Baruah, Founder, Madchatter added, “House of Hiranandani occupies a unique position in the Indian real estate market, transforming the industry benchmark in real estate ethos and aesthetics. By leveraging our media connections and industry strategic ideas, we hope to increase the developer’s share of voice, maintain public recognition, and elevate their image in the industry. We’re excited to learn from them and be inspired to do more clutter-breaking work.”