OTTplay, India’s leading OTT content aggregator from HT Media Labs, has announced its integration with the Open Network for Digital Commerce (ONDC) Network. This collaboration allows OTTplay’s diverse digital offerings, including gift card options, to be discoverable through various shopping apps within the expanding ONDC ecosystem.
With this integration, OTTplay aims to broaden its customer base by making its products accessible across all ONDC seller applications. This strategic move is set to enhance the brand’s presence nationwide and support its mission of positioning India as a hub for digital entertainment.
As a proponent of the ONDC Protocol, OTTplay remains committed to innovation and leveraging technology. Known for its disruptive products, the brand seeks to create multiple consumer touchpoints and further enhance its market presence through this partnership.
Avinash Mudaliar, CEO and founder of OTTplay, said, “With over 40+ OTT offerings on our platform, we are thrilled to be one of the first players in the OTT space in India to join the ONDC Network. As a brand that constantly pushes the boundaries of innovation in the entertainment industry, this integration aligns perfectly with our mission to democratize access to OTT platforms for all. By joining the ONDC Network, we can significantly widen our reach, making OTTplay easily accessible to consumers across the country. This move empowers us to deliver seamless and personalized entertainment experiences directly to their devices, enhancing the way India consumes content and redefining convenience for our customers.”
T Koshy, MD & CEO at ONDC said, “OTTplay’s integration with ONDC marks a significant step in redefining how consumers access digital entertainment across India. By leveraging the open network, OTTplay can now bring its rich and diverse content offerings to a much wider audience, seamlessly bridging the gap between technology and accessibility. This collaboration not only empowers OTTplay to expand its reach but also underscores ONDC’s vision of creating an inclusive and dynamic digital commerce ecosystem, where every consumer has the freedom to discover and enjoy content on their own terms. This also helps with the ONDC’s wider vision of bringing all catalogued categories to the Network. “
All subscription packs will be available on the ONDC Network via gift cards that match the pack prices, allowing users to purchase the respective OTT packages. Starting at Rs 249/month, options like Jhakaas, Simply South, and Totally Sorted will reach a broader audience through ONDC’s extensive distribution network.
HT Labs is dedicated to finding innovative solutions for everyday challenges. OTTplay enhances content discovery, featuring over 40 OTT platforms, 350+ live TV channels, and more than 50,000 titles across 10+ platforms. Another HT Labs product, Slurrp, helps users discover recipes based on their preferences, offering features such as meal planning, a foodie community, and offline culinary walks.
ONDC comprises 99 apps, including 24 buyer apps and 75 seller apps. Shoppers can select from various buyer apps to find products, while sellers can choose from 75 options to list on the network. This system allows any buyer to purchase from any seller across the network.
