After entering India recently, the Huffington Post is continuing its remorseless expansion with the launch of an Australian edition, a bridgehead into the lucrative Chinese market with a Mexican edition also waiting in the wings.
Part of the Arianna Huffington-headed titles latest growth spurt the Australian venture will see the platform tie-up with local partner Fairfax Media, giving the digital publication a presence in nearly every market.
This will act as a stepping stone to the far larger Chinese market, within which the Post plans on making inroads later in the year with a focus on lifestyle content – dispensing with controversial topics such as politics and human rights.
Commenting on the move Huffington said: “Australia was always on our roadmap for the future. It’s incredibly important for us to be there, and it was just a question of settling on the right partner.
“When it comes to lifestyle, which is what we would like to do in China, all the areas where The Huffington Post has thought leadership and very deep content… that’s an area where we’re getting tremendous interest in China and where we would have a lot of value added.”
Australia will be the 14th global iteration of the Huffington Post since branching out from its home US market, with regional variations now available in the UK, Canada, India and elsewhere.