The TAM AdEx-Cross Media Advertising Report on Food and Beverages’ for period Apr-Aug’20. We focus on the Ad Volumes for F&B Sector on TV, Print and Radio and Digital, Top 10 Categories and Advertisers, Exclusive brands in Jun-Jul’20.
Ad Volumes for F&B Sector on TV
With 99% ad volume growth of F&B sector on TV during Aug’20 over Apr’20, while ad volumes for F&B on Television grew by 67% in Jun’20 and by 90% in Jul’20 compared to Apr’20.
Ad Volumes for F&B Sector on Radio
More than 8 times ad volume growth in F&B on radio during Aug’20 over Apr’20, while ad volumes for F&B on Radio surged by 4.6 times, 6.6 times and 8.7times in Jun’20, Jul’20 and Aug’20 respectively compared to Apr’20.
Ad Volumes for F&B Sector in Print
3.5 times growth in F&B sector advertising in Print during Aug’20 compared to Apr’20, while ad volumes per publication in Print grew by 2.2 and 2.8 times in Jun’20 and Jul’20 respectively compared to April’20.
Ad Volumes for F&B Sector on Digital
During May’20 F&B ads surged on Digital with a 2.4 times growth, we see ad insertions for F&B on Digital grew by 2.3 times in Jul’20 and 2.7 times in Aug’20 compared to Apr’20.
Top 10 Categories of F&B for TV and Print
5 among Top 10 Categories were common between TV and Print accounting for more than 40% share of ad volumes on both.
Top 10 Categories of F&B for Radio and Digital
Top 10 categories on Radio and Digital added more than 80% of the total Ad volumes’ and Ad Insertions’ share respectively. The Top 10 categories added more than 80% share in Print, Radio and Digital and 68% on TV. Edible Oil, Milk and Tea were common across TV, Print , Radio and Digital.
Top 10 Advertisers of F&B for TV and Print
HUL and GCMMF (Amul) were common advertisers between TV and Print during Apr-Aug’20 followed by Brooke Bond Lipton India in TV on the 2nd spot.
Top 10 Advertisers of F&B for Radio and Digital
Top 10 advertisers added 71% share of ad volumes on TV, 54% in Print, 55% on Radio and 72% on Digital. Hindustan Unilever was common across TV, Print and Digital and GCMMF (Amul) was common across TV, Print and Radio.
Top 5 New Brands^ from F&B Sector in each traditional mediums
^New Brand in month of Jul – Aug’20 compared to month of Apr-Jun’20. The report highlighted that 3 out of Top 5 new brands on Radio were from Pan Masala category while in the TV category Thums Up leads the category followed by Knorr Soupy Noodles.
