The International Advertising Association (IAA) India Chapter has created a multi media campaign to raise awareness of the need to urgently contribute towards the rehabilitation and reconstruction efforts that are needed to help the victims of the devastating cyclone Fani that has left a trail of destruction in Odisha.
Says IAA India Chapter President Punit Goenka “There is so much to be done to rebuild the affected areas in Odisha. This is the marcom industry’s way of showing how communication can be used as a force for good. I appeal to all sections of industry to their bit and contribute to this effort.”
The creative effort has been driven by Madison BMB .