Mumbai: As an organisation, IDBI Federal has always endorsed and encouraged good health and fitness. They believe it helps one create a life and lifestyle of their choice.
As the company unfolds its marathon calendar, they have once again partnered with cricket legend and face of their marathons, Sachin Tendulkar to spread the message of health and fitness. They have launched a video featuring Sachin and, a few runners from different parts of the country. Through this video the runners recount how a focus on fitness through running has changed their lives for better.
Says Karthik Raman, Chief Marketing Officer, IDBI Federal, “We truly believe that living a life and lifestyle of one’s choice starts with a fit body and fit mind. Wealth follows health. I am a runner myself and have experienced multiple transformations after taking up running. This video is not merely a reminder of our marathon calendar; it is a journey of transformation of individuals. It is about people like you & me who have overcome multiple health and wellness challenges by adopting a fitter life using this sport. It is totally inspiring and thought-provoking. We hope people feel motivated and take responsibility of their health and fitness after watching this video.“
Conceptualized by L&K Saatchi & Saatchi and marketed by Social Kinnect, the film successfully communicates, to great effect, the importance of maintaining good health, for people, the likes of Sachin himself and even for ordinary citizens. The film incorporates testimonials of 4 individuals who have experienced its benefits first hand.
It concludes with Sachin imploring the audience to take up fitness by adopting running as a part of their daily routine, and to run in the upcoming marathons that IDBI Federal is hosting in Mumbai, Kochi, Delhi and Kolkata.
The film is expected to enhance the participation for the already popular event, the first of which is set to take place in Mumbai on August 20, 2017 followed by Kochi on November 12, 2017.
Advertising Agency: L&K Saatchi and Saatchi
Production House: Bow Chicka Wow Wow Films
Director: Rahul Kale
Digital Agency: Social Kinnect