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Home Featured

In its 100th year, Harpic highlights the importance of cleaning and disinfection in India

by MN4U Bureau
September 15, 2020
in Featured, Marketing
Reading Time: 2 mins read
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In its 100th year, Harpic highlights the importance of cleaning and disinfection in India
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Mumbai: For 100 years, Harpic has been working towards providing clean and hygienic sanitation solutions across the world. Being a leader in the toilet care category in India, Harpic has been pioneering the cause of hygiene and sanitation in Indian homes for decades.

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Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner have been tested by internationally accredited external laboratories and have been proven to effectively kill>99.9% germs and the Sars-Cov-2 (Covid-19) virus when used undiluted.

Harpic, with its new brand campaign- ‘Saaf Nahi Swachh’, is educating consumers on superior hygiene and disinfection of toilets and bathrooms at home to protect their family’s health & well-being.

Sukhleen Aneja
Sukhleen Aneja

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene, South Asia said, “Over the last 100 years, Harpic has been a champion in providing access to clean and hygienic sanitation solutions across the world. Its communication has been focused on driving behavior change. With our new ‘Saaf Nahi Swachh’ campaign, we’d like consumers to adopt superior disinfection at home to keep their loved ones protected.

Harpic’s range of Toilet and Bathroom cleaners not only provide superior cleaning and disinfection but have also been found effective at killing the Covid-19 virus while being extremely water-efficient vs commonly used detergents.”

Akshay Kumar, Actor as the brand advocate commented, “Being associated with Harpic has helped me reach out to Indian audiences and educate the Indian audiences them on the need for optimum hygiene and sanitation. During the ongoing pandemic, where everyone is aware of the need to wash hands, disinfect floors and surfaces, cleaning toilets & bathrooms that can have illness-causing germs is equally important. I am certain that this campaign will be a message for consumers not just to clean but also to disinfect their bathrooms and toilets, thus avoiding the spread of infection.”

Dr. Skand Saksena, Director R&D, RB Hygiene, South Asia highlighted, “Harpic plays an important role in providing superior solutions that effectively clean and disinfect toilets/bathrooms. Both, Harpic Toilet Cleaner and Harpic Bathroom cleaner, have been scientifically proven to successfully kill Sars-Cov-2 virus when used undiluted. These products, therefore, play a contributory role in protecting homes and families during this tough time.”

The Harpic ad film has been created by Havas Media.

TVC Link & Credits:

Production house: Collective Art Private Limited

Executive Producer: Saurabh Kabra, Ajay Pathak and Jay Gala

Director: Shashanka Ghosh

DOP: Ayananka Bose

Music director: Aman Pant

Offline Editor: Bhupesh Sharma

Tags: actor Akshay KumarHarpic IndiaSukhleen Aneja RB HygieneSukhleen Aneja RB Hygiene South Asia

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