Mumbai: InCred Money, an investment platform, has appointed WPP Media as its performance marketing partner, marking a strategic collaboration to accelerate the platform’s next phase of digital growth. WPP Media will lead InCred Money’s full-funnel marketing strategy from Mumbai, leveraging data-led insights, technology, and creative execution to deliver measurable business impact.
InCred Money is redefining India’s wealth-tech landscape by making alternative assets such as venture debt, high-yield debt, and unlisted equity accessible to everyday investors. The platform empowers users to diversify smarter and grow faster, backed by technology and trust.
Vijay Kuppa, CEO, InCred Money, said, “Investing should feel empowering, not overwhelming. At InCred Money, we’re reshaping the financial ecosystem by building a holistic platform that brings all major asset classes together—from Unlisted Shares and Digital Gold to Equity Broking, and soon, Mutual Funds and US Stocks. Our partnership with WPP Media strengthens this vision by making alternative and emerging investments simple, transparent, and accessible for every investor. We want people to make confident, informed, and meaningful financial choices, so we are committed to expanding the possibilities available to them.”
Priti Murthy, President Client Solutions, WPP Media South Asia, added, “Performance marketing today goes beyond driving clicks; it’s about engineering sustainable growth. Fintech players like InCred Money are reshaping the rules of engagement, where intelligence, creativity, and agility work together to create lasting impact. This partnership reflects our shared vision to design performance strategies that drive both business results and brand momentum in the digital economy.”
The partnership underscores WPP Media’s commitment to integrating data, technology, and creativity to drive performance marketing outcomes and supports InCred Money’s mission to expand India’s fintech ecosystem in an experience-led and insight-driven manner.
