Mumbai : ZenithOptimedia has won the media mandate for Indiahomes.com, a real estate advisory portal. The account was won following a multi-agency pitch.
In addition to planning and buying for traditional media, the agency will be responsible for the portal’s digital duties. Indiahomes.com has arrived at the positioning of ‘Aap Ke Saath’ and plans to roll out a multi-media campaign soon.
Anupriya Acharya, group CEO, ZenithOptimedia, said, “The proposition of professional property advisors fills a crying need and we are excited to be the communication partner of a company that is introducing this big change in the Indian market. It represents a big opportunity. We are looking forward to creating innovative solutions for Indiahomes.com.”
Himanshu Arora, VP – marketing, Indiahomes.com, added, “We needed a partner who has a deep understanding of consumers and their ever-evolving relationship with media. ZenithOptimedia impressed us with their strategic framework and ability to execute with speed and accuracy.”
ZenithOptimedia Group’s client list in India includes Nestle, OLX, Micromax, LVMH Group, Honda, Uninor, Jabong, Yatra, Toshiba, Viber, Fabfurnish. Through Resultrix. They also handle the digital duties of MaxBupa, ICICI Bank, Standard Chartered Bank, STAR India, Birla Sun Life Insurance, Tata AIG Life Insurance, Musafir, and Games 24X7, among others.
