Aha, an Indian regional language OTT platform, launched in Malaysia with a rich content offering for the local Tamil diaspora.
The platform entered the Malaysian market on September 19, 2022 as part of their effort to expand their presence in South East Asia. The launch was inaugurated by YB Datuk Seri M. Saravanan, Minister of Human Resources, Anirudh Ravichander, Brand Ambassador, aha and Ajit Thakur, CEO, aha at Park Royal Collections Hotel, Kuala Lumpur.
To mark its arrival in Malaysia, the OTT streaming service came onboard as a Co-Presenting Sponsor of the Anirudh Live in Malaysia 2022 concert, which was held on September 17 at the Axiata Arena, Bukit Jalil.
On the occasion of the Malaysia launch, YB Datuk Seri M. Saravanan, Minister of Human Resources during his speech at the launch today said that he is excited with “aha’s” unique efforts in content collaboration and investment in original content with local talents and production houses which will undoubtedly give a global exposure to the Tamil content industry here in Malaysia.
The platform’s official statement on the development read, “Aha” is proud to be the first Indian OTT entity who is committed to investing into local content, and to uplift the Tamil content industry in Malaysia by leveraging local talents and production houses. Through this integration, “Aha” hopes to stay relevant in South East Asia and is looking at aligning the OTT landscape and providing a seamless experience for consumers in Malaysia and India.”
Commenting on Malaysia launch, Ajit K Thakur, CEO, aha, said, “At aha, we are proud of our unique proposition of providing 100% local entertainment to the audience and we are delighted to bring 100% local entertainment now to Malaysia. With the launch of aha in Malaysia, we will not only offer the best of Tamil movies and originals to the audience but also source and create content with local film-makers and artists”
Chidambaram Natesan, Business Head aha Tamil said, “Yaadhum Oorey Yaavarum Kaeleer – Malaysian Tamils best represent this line by the famous Tamil philosopher Kaniyan Pugundranar. Malaysian Tamils have always welcomed everyone with great warmth to their land. We are confident that Aha Tamil’s launch In Malaysia will be supported with the same love and affection. Aha Tamil OTT started with the core idea of “Tamizhal Tamizhil Tamizharuku” (IN Tamil, BY Tamil, FOR Tamil People) and now we are in Malaysia to carry forward the same proposition”