Mumbai: IndigoMusic.com, which is a part of the Asianet News Network, conceptualized and executed a special campaign for our 74th Independence Day. The primary focus of this campaign revolved around celebrating the Economic Warriors of our country.
IndigoMusic.com, chose to shine the spotlight on some of the brightest and promising‘Make in India’ businesses. These companies have stood the test of time. They’ve managed to grow and mature at a phenomenal rate over the years and enter the Super league with turnover in crores of rupees. Their activities have influenced our country’s economic performance by bringing new products, methods, and production processes to the market and create employment.
In the lead up to Independence Day, we engaged our listeners with a thrilling, interactive session ON-AIR by asking listeners to pick out their favorite Indian brands and tell us why this brand holds a special place in their hearts. Be it their first Maruti car or something as simple as Nandini milk –We received enthralling insights into the most treasured memories on brands that are eponyms (household names) today.
We also ran a series of capsules ON-AIR tying into our topic of showcasing ‘OUR Economic Warriors’. These sound-bytes focused on a variety of Make in India businesses, their origin and how they have transformed our economy over the years. Remarkable ones that found a place on IndigoMusic.com’s list wereInfosys, Britannia, Titan, Reliance, Amul, etc.
The objective of this campaign was to celebrate these businesses and their immense contribution in sprucing the country’s economy. This also meant that our listeners would re-live and cherish the fascinating stories behind these businesses. And finally, we wanted to create that connection between our listeners and these brands that stood the test of time that we did it with an elan.