While team Modi has successfully made its way to form the ModiSarkar 2.0, here are some reactions for the industry on the Modi Government 2.0
Ashish Bhasin, CEO Greater South and CEO India, Denstu Aegis Network
“My view is that businesses don’t like uncertainty so it doesn’t matter to me whether party A or B wins as long as there is a clear decisive mandate which in this instance the NDA has got. It’s a good thing because it will bring in stability, and now that the government is come with a distinct mandate that they will take some pending steps. For example lowering of corporate tax rates, personal income tax rates, making ease of doing business by removing the hassles, procedures and red-tapism around the payment of taxes etcetera because business doesn’t mind paying taxes, it’s the hassles and process that bother them; also labour reforms, land reforms all of which have been pending for a while, I am hopeful that now there is a distinct mandate that all these will be implemented quickly because we need to get the economy growing as fast as possible, very soon.”
Sabyasachi Mitter, Founder and MD, Fulcro Advertising and Marketing
”These elections hasseen probably one of the most well organised marketing campaign from the BJP that every marketer could take inspiration from. From star campaigner Modi’s blitzkrieg of mass outreach to a meticulous micro campaign planning by Amit Shah that ensured the correct candidate selection and booth worker engagement, the campaign was an example that every management professional could learn from. Turning every opposition challenge into an opportunity with elan as seen from the Main BhiChowkidar campaign the party deployed an amazing sense of timing and creative excellence. The resonance of its campaigns and the amplification through social media and WhatsApp groups was a lesson any marketer could draw inspiration from. All in all this was one campaign that could well be a case study that every management text book could do well to incorporate.”
Bindu Balakrishnan, Country Head, DCMN India
“The exit polls already showed that the current government was going to come back into power. On that expectation alone, we saw that the markets were rallying with Sensex and NIFTY hitting highs in the last couple of days. When vote counting started today and the results showed an even a better performance by the Modi government, the Sensex surged and breached the 40,000 mark. Any government which gets a second term and an vote of confidence from the general public also gets the opportunity to complete policies and development plans that it started in its first term. This in turn will give a good push to the economy leading to high consumer confidence as well as investor confidence. The brands in turn, flush with more investments, will want to capitalize on this sentiment and will spend big bucks on marketing and advertising. We are going to see this advertising surge across offline and digital media.”
Hiren Shah, Founder and Chairman, Vertoz
“We look forward to the newly elected Government’s support towards digitization of the country with respect to “Digital India” scheme which includes Digital Infrastructure and Digital Economy. With this victory, a stable political environment will be maintained, making way for further growth and easy implementation of policies that are highly beneficial for the economy. This will holistically help many sectors for digitalization of businesses and operating towards ‘Industry 4.0’, and in turn, the digital advertising sector. It will broaden the horizon for digital advertising and help the industry reach its full potential in terms of market penetration, thus enabling brands to offer customer-centric bespoke solutions.
With effective adoption of digital technologies across sectors in the country, India has the potential to target 275 million more, addition to current 520+ million internet subscribers by 2023, as per a McKinsey Global Institute report. Moreover, from a national perspective, we expect that the NDA Government’s internet penetration programs will help transform a large segment of rural India into digital villages, thus opening up the market.”
Pranshu Sikka, CEO and Founder at The Pivotals
#ElectionResults2019 have once again reiterated the traction of Brand Modi over everything else and redefined “Branding” in political parlance forever. Brand Modi seems to have created an invincible connect that has superseded every recorded barometer for political supremacy in this country.
Prashan Agarwal, CEO –Gaana
”The ongoing 4G revolution is a result of the favorable business environment created by the government’s progressive policies. The rapid increase in the country’s internet population over the past few years has aided digital-first businesses like ours and triggered a widespread rise in customer-centric product development out of India. As the country’s leading music app, we are hopeful the newly appointed leadership will help establish a more favorable business environment that cements our country’s status as a global innovation hub.”
Gautam Sinha, CEO – Times Internet ,
“We are hopeful the current government will continue with its progressive policies in the technology and startup sectors. The Indian startup sector has seen considerable boost in the past five years, and is now calling for bolder reforms. Clearer policy directions and enhanced ease of doing business will help establish a healthier ecosystem for large-scale businesses as well as tech entrepreneurs.”
Shankar B, CEO, Fourth Dimension Media,
Firstly my congratulations to NDA for a spectacular win, the industry has a lot of expectations since the numbers are much larger than last time, hopefully we will get to see more companies establish their presence in india resulting in spending for the M&E sector
Startup INC Reactions
RajanNavani, Vice Chairman and Managing Director, Jet Synthesys and Chairman of the Confederation of Indian Industry (CII) National Council on Future Businesses and Artificial Intelligence.
“It is indeed exciting to welcome back the ‘Always Investible (AI)’ PM Modi. The citizens of India have invested their future, their hopes and aspirations for the next five years in him and I look forward to there being increased momentum in every aspect of economic development including a huge push to empower the people of India with jobs through entrepreneurship incentives and leveraging digital first technologies in every aspect of nation development.”
Armand Poonawala, Founder & CEO, social media marketing start-up,
“The positive effect is definitely stability that results in more money being pumped into Indian markets in general. On the downside, I’m not expecting any policies from this government that will actually make any significant positive difference on the ground level for start ups.”