Mumbai: Infectious Advertising, one of India’s leading independent creative agencies, has announced the appointment of Smriti Tewari as Business Head.
With over 13 years of experience in advertising and marketing, Smriti brings a rich understanding of brand strategy, creative communication, and integrated marketing. Throughout her career, she has worked across diverse sectors including Automobiles, FMCG, Consumer Goods, Home Paints, Fashion, Real Estate, and Financial Services. Her professional journey includes stints at leading agencies such as Ogilvy, FCB, The Minimalist, and VML.
Commenting on the appointment, Siddhartha Singh, Managing Partner & Chief Operating Officer, Infectious Advertising, said, “Smriti will play a pivotal role in strengthening client relationships, unlocking new opportunities, and shaping work that is both effective and pushes the idea of ‘Virality’, where every piece of work is worth sharing. Her immense client experience lays the foundation best. Wish her the best for her stint at Infectious!”
On joining the agency, Smriti Tewari shared, “Stepping into the role of Business Head at Infectious Advertising is both an honour and a thrilling responsibility. Infectious has always believed in ideas that spark energy and drive meaningful change. I’m eager to learn from the greats, draw from the strengths of the entire team, and collectively elevate the agency through creativity, collaboration, and client focus.”
In her previous roles, Smriti has partnered with global and Indian brands including Honda Cars, Honda 2 Wheelers, BMW, KFC, Smartwater, Dulux Paints, ONLY, and Colgate Palmolive, among others. Her experience spans integrated mandates across ATL, BTL, and social media, along with driving new business development and managing end-to-end brand campaigns.
Beyond the boardroom, Smriti describes herself as a passionate cinephile who enjoys craft, mythology, and people-watching — interests that, she says, “fuel curiosity about the world and people, adding depth and perspective” to her creative work.
