Innovation will be the cornerstone of our business to stay relevant amid the stiff competition
Khushboo Solanki Sharma, Founder of Zero Gravity Communications.
The year 2021 brings new hopes and aspirations for businesses. The ‘Unlock’ phases have led to businesses gaining momentum thereby leading to a recovery of demand for integrated marketing communication services.
Agility: The COVID-19 pandemic has underscored the significance of agility to enable businesses to adapt and respond quickly to unforeseen exigencies and changes in the ecosystem. We foresee to maintain flexibility as the centrepiece of our operations and instituting contingency management strategy to navigate successfully amid uncertainty.
Stability: The fast-tracking of vaccine development against COVID-19, has generated a wave of optimism and prospects of economic stability. Our key focus will be to maintain operational and financial stability and stay resilient against shocks and rapid fluctuations. We will also focus on rationalizing our variable overheads and expenses.
Diversification: Diversification of services and tapping the profitable avenues will be our key focus. The COVID-19 pandemic has given a fillip to digitization. Within digital advertising, social media and SEO are witnessing are robust demand. Diversification will be a key to combat the cyclical nature of business and respond well to changes in market environment.
Investment in talent and fostering of innovation: Employees are assets for organizations. The dynamics of the job market and proliferation of automation has necessitated constant upgradation of skills in tune with changing time. Our key focus of 2021 will be to equip employees with new-age skills such as creativity, problem-solving and critical analysis. Besides core skills, Adaptability and Flexibility have also emerged as sought-after skills needed in the current time. Innovation will be the cornerstone of our business to stay relevant amid the stiff competition.
Aggressive Business Strategy: While maintaining vigilance and financial stability, we will constantly strive to achieve a growth and track and monitor our performance against the business goals.