Integral Ad Science has launched Viewability and Invalid Traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. IAS stated that these solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.
IAS’s independent, third-party ad verification program for Netflix goes far beyond traditional television ratings, enabling brands and agencies to gain insights on campaign reach and engagement. According of IAS, Key benefits of the solution include Independent, third-party reporting in the IAS Signal platform, Maximizing Insights through trend identification and optimizing campaigns based on engagement, and Consistent Measurement across media buys to understand performance across the digital ecosystem.
“Marketers now have powerful new tools to ensure that the ads they run on Netflix are engaging viewers,” said Lisa Utzschneider, CEO, IAS. “By launching this partnership, advertisers can invest with confidence as they look to expand their media strategies to Netflix’s premium inventory,” she added.
IAS’s verification program for Netflix is now live in all of the 12 Netflix ad-supported countries and across all platforms – connected televisions, computers, and mobile.
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